Shark Tank Jump Start Your Business: How to Launch and Grow a Business from Concept to Cash by Michael Parrish DuDell

Author:Michael Parrish DuDell [DuDell, Michael Parrish]
Language: eng
Format: epub, mobi, pdf
Publisher: Hyperion

“You should always start with a soft launch because it allows you to test your assumptions and see which ones you got right, and more importantly, which ones you got wrong. A big, hard launch is expensive. Getting even one thing wrong can force you to go out of business.”

A hard launch is designed to generate as much buzz and as many sales as possible. During a hard launch, all of the marketing efforts are channeled into one coordinated push. Months, if not years, of work go into a hard launch, as everything must be calibrated just right. If you choose to go with a hard launch, it’s critical that absolutely everything is in place. The worst thing that can happen during a hard launch is for a small crack in the foundation to sink the entire operation.

Ultimately, it’s up to you as the founder to decide which launch strategy is best for your business. If you’re ready to make a big splash, a hard launch is your answer. If you want more control, you should probably aim for a soft launch.

Before launching, take a moment to reflect on everything you’ve achieved thus far. Most people who dream of starting a company never even get to the launch phase. The fact that you’ve made it this far should be celebrated.

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